The Near and Middle East has been one of deugro's prime markets since many decades, a fact well documented by the picture below.

Technology evolved in a quantum leap since those days, and in the new millennium it is not an unusual sight while driving in or near an industrial area to have an encounter  with a transport such as this:

 

 

For us in the Middle East nothing is too big or too small. The year is 2004, and by the end of the year the deugro Group will be 80 years old. Analysts and economic observers predicted the next boom in the Middle East at the beginning of this millennium, and the management of deugro prepared well in advance to face the upcoming challenges. This involved a reassessment of how to manage our future operations, the restructuring of various offices in the Middle East and the supporting countries, and the birth of our DMP deugro most promising program, featuring the intensive training of a younger generation of management candidates both at home and abroad, with a particular emphasis on the Middle East.

 

The regional headquarters for the Middle East has been shifted to Riyadh in Saudi Arabia. From the center of the kingdom we are administratively overseeing the activities of our offices in the region.